Ciao Torino!

I’m excited and proud to have been chosen as a delegate to represent Slow Food South Bay (SFSB) at Terra Madre in Italy this month.

TerraMadreGraphic

On October 21, more than 5,000 representatives from around the globe will meet in Turin, Italy, for the fourth biennial Terra Madre. The five-day conference coincides with the Salone del Gusto international food fair. Farmers, artisan producers, chefs, educators, youth and musicians will convene to promote sustainable local food production in support of Slow Food’s tenets of good, clean and fair.

Torino, Italy
Torino, Italia

I’ll join SFSB Board Chair Peter Ruddock and three leaders from our East Palo Alto food community Collective Roots – Anne Evans, Reverend Bob Hartley and Eron Sandler – at food workshops, lectures and forums. I plan to report back to you with Terra Madre “news you can use.”

Peg Champion at Donato Enoteca

     Welcoming guests at our Collective Roots benefit, Donato Enoteca

I’ve been preparing for the trip ever since this summer when I was chosen as an advocate. As vice chair of SFSB, I co-chaired our Terra Madre committee that staged a successful August benefit at Donato Enoteca to collect travel funds for our colleagues from Collective Roots. I’ve been taking Italian lessons from a wonderful teacher, Irene Corazza, to brush up on my verb tenses. I just finished reading Carlo Petrini’s book about the history of Terra Madre. And I’ve built a new website – Champion Organic Communications – focused on sustainability.

As a communications professional with more than 20 years in the business, I plan to bring back stories and photos from Terra Madre to our community. I’ll share everything locally and beyond through social media and my new website.

I’ll be blogging and tweeting from Italy, so please check for the latest at ChampionOrganic.com, subscribe to my RSS feed and follow me on Twitter @ChampionOrganic. You can participate in Terra Madre, too, through the open forums.

More soon from Torino!

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About Peg Champion

Environmentalist, locavore and principle of Champion Organic Communications, a consultancy providing creative strategies that advance sustainability.
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